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The keyword here is control. When "investors" lose billions of dollars to fees they aren't even aware they are paying, that is a sign of who has control-the brokerage. If a true investor-sophisticated investor-wants to be rich, he or she must have control over the investment.
These ten controls were the key to making huge sums of money in the markets.
1: Control over yourself
"The most important control you must have as an investor is control over yourself," said rich dad.
Most of us were taught in school to become employees. There was only one right answer, and making mistakes was horrible. We were not taught financial literacy in school. Once you leave school, it takes a lot of work and time to change your thinking and to become financially literate.
A sophisticated investor knows that there are multiple right answers to any given situation, that the best learning comes through making mistakes, and that financial literacy is essential to be successful. They do not become flustered when they make a mistake. Rather they have control over themselves to learn from and get better from mistakes. They know their own financial statement, and they understand how each financial decision they make will ultimately impact their financial statement.
2: Control over income/expense ratios and asset/liability ratios
This control is developed through financial literacy. My rich dad taught me the three cash flow patterns of the poor, middle class, and the rich.
The poor spend every penny they make and own no assets. It is simply money in and money out.
The middle class accumulates more debt as they become more successful. A pay raise qualifies them to borrow more money from the bank so that they can buy things like cars, vacations, boats, and more. As their income increases, so does their personal debt. That is what we call the rat race.
The rich have assets that work for them. They have gained control over their expenses and focus on acquiring or building assets. Their businesses pay most of their expenses, and they have a few, if any, personal liabilities.
Sophisticated investors focus their time and energy on buying assets that put money in their pockets-not chasing liabilities that take money out…like brokerage fees. It's just that simple.
3: Control over the management of an investment
An inside investor who owns enough of an interest in the investment to control the management decisions has this type of investor control. The investor can be a sole owner or own enough of an interest that he or she is involved in the decision-making process.
The skills learned through building a successful business using the B-I Triangle are essential to this investor.
Once the sophisticated investor possesses these skills, he or she is better able to analyze the effectiveness of the management of other potential investments. If the management appears competent and successful, the investor is more comfortable investing funds.
4: Control over taxes
The sophisticated investor has learned about the tax laws, either through formal study or by asking questions and listening to good advisers. The right side of the CASHFLOW Quadrant provides certain tax advantages that the sophisticated investor uses thoughtfully to minimize taxes paid and to increase tax deferrals wherever possible.
For instance, in the United States, people on the B (business) and I (investor) side of the quadrant enjoy many tax advantages that those on the E (employee) and S (self-employed) side do not.
Much of the sophisticated investor's income is in the form of passive and portfolio income, so they do not have to pay social insurance taxes like social security and Medicare on that money.
They can use tax laws to defer tax payments, sometimes indefinitely.
They can pay for expenses with pre-tax dollars and be taxed only on the net income.
These and many other advantages give the sophisticated investor a huge head start over those investing in the E and S quadrants.
5: Control over when you buy and when you sell
The sophisticated investor knows how to make money in an up market as well as a down one. In building a business, he or she has great patience. I sometimes refer to this patience as "delayed gratification." A sophisticated investor understands that the true financial reward is after the investment or business becomes profitable and can be sold or taken public.
6: Control over brokerage transactions
Sophisticated investors who have inside influence can direct how the investment is sold or expanded.
As outside investors in other companies, sophisticated investors carefully track the performance of their investments and direct their broker to buy or sell appropriately.
Average investors rely on their brokers to know when to buy and sell. That is not sophisticated. It's foolish.
7: Control over the E-T-C (Entity, Timing, Characteristics)
"Next to control over you, the control over the E-T-C is the most important control," said rich dad. To have control over the entity, timing, and characteristics of your income, you need to understand corporate, security, and tax law.
Rich dad truly understood the benefits offered through choosing the right entity with the right year-end and converting as much ordinary income into passive and portfolio income as possible. This strategy combined with the ability to read financial statements helped rich dad build his financial empire more quickly.
8: Control over the terms and conditions agreement
The sophisticated investor is in control of the terms and conditions of the agreements he or she makes when on the inside of the investment. For instance, when I rolled over the sale of several of my small houses into a small apartment building, I used a Section 1031 exchange (U.S. law), which allowed me to roll over the gain. I didn't have to pay taxes on the sale because I controlled the terms and conditions of the agreement.
9: Control over access to information
As an inside investor, the sophisticated investor again has control over access to information. This is where the investor needs to understand the legal requirements of insiders imposed by the SEC in the United States (other countries have similar oversight organizations).
10: Control over giving it back
The sophisticated investor recognizes the social responsibility that comes with wealth and gives back to society. This may be through charitable giving and philanthropy. Some of it will be through capitalism, by creating jobs, and expanding the economy.
As you can see, it takes a lot of financial knowledge and intelligence to become a sophisticated investor. If you're not up to the task, by all means lower your fees by investing in index funds like Buffett suggests. But if you are up to the task, I invite you to grow your financial knowledge, starting with joining the Rich Dad Community.

Mastering these ten investor controls make the difference between settling for 7% returns and making infinite returns possible. It's your choice.

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